Title

What should go in a title? As my close friend who may or may not be my brother deliberates on a title for his blog, I try to give him advice:

• Do not use the word "zsderw." It is off-setting and irrelevant to anything you may ever write about.
• Puns are okay. As long as the pun does not leave the reader with his forehead ingrained in the keyboard, it is fair game.
• If it is excessively long, it will be hard to remember; if it is excessively short, it will also be hard to remember. "myblogonwhichihavespentmanyworkinghoursandalsotunaiamveryfunnyhahalol.blog.com" or "qgk.blog.com" will not ring very many bells with your readers.
• You must be very careful using your name in a blog, especially if it entails a pun. "Nick Knacks" or "Nick of Time" will most likely induce rapid bowel movements, and in some rare cases, a state of catatonic shock.
• Medical emergencies aside, your name in a title will insinuate personal connections with the blog. Unless you're ready to undertake a personal connection with a server, or your blog will send a personal message to the readers, a name is no-go.
• Your blog title must be relevant to your interests. For instance, "Bears 101" should not be a blog about Nancy Pelosi.
• Internet references are okay, but for the love of god, no smileys, and no bastardized memes (e.g. lolz)
• Punctuation should be kept to a minimum, if any. Unless the phrasing requires it, commas and exclamation marks and question marks and full stops should be omitted. Please do not split hairs and ask about obscure punctuation marks, such as the Index.

As a side note, my brother is discovered to breathe louder than most dogs on Mardi Gras.